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It's possible that the ad is not paid for by the church. I believe that Adwords lets you send traffic wherever you want, so long as you're willing to pay for the clicks.

I just fired up a religion forum at the homeschooling forums I run. The google ads have been pretty interesting to see.

I have seen ads for mormon.org before, but I don't I have seen them on the 'Nacle before.

It's showing up on my blog as well.

The TV ads run typically on UPN and WB. It'll be interesting if the missionaries will get to deliver Books of Mormon to a different market segment because of blog ads.

Excellent.

Whether the Church or someone else is doing it, I say "Huzzah!" It's another body of people who may otherwise not be reached.

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