Just finished The Angel and the Beehive: The Mormon Struggle with Assimilation (U. of Illinois Press, 1994) by Armand Mauss. It is an exercise in the sociology of religion, looking at the experience of the LDS Church in the 20th century and particularly the second half of that century. I can summarize the thesis of the book in one sentence: After spending the first fifty years of the 20th century striving for and largely achieving assimilation with and acceptance by mainstream America, the Church then spent the next fifty years partially de-assimilating and reasserting its unique and conservative religious identity in order to keep itself and its members visibly distinct from mainstream and Evangelical Protestantism. [I didn't say it would be a short sentence.] Mauss terms that de-assimilation process retrenchment.
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