It has been a tough year for the NFL. Football is a sport; the NFL is a brand. After years of growing viewership, energetic fan support, spiking television revenue, and multiplying sponsorships, a series of largely self-inflicted mishaps has tarnished the NFL brand. There is the national anthem protest controversy, initiated by Colin Kaepernick and carried on by a handful of other players and teams, stoked by comments from President Trump, and now sort of fading into the background — but leaving many fans feeling somewhat alienated from the game. There is the Ezekiel Elliott suspension, which turned into the Ezekiel Elliot court case (a court ruling yesterday reinstated his six-game suspension). This has somehow morphed into an ugly public feud between Jerry Jones, owner of the Dallas Cowboys, and Roger Goodell, NFL Commissioner. And of course there is the mounting evidence that the regular jarring contact between NFL players causes long-term brain injury, whether or not concussions are sustained. Attendance is down. TV ratings are down. Quarterbacks are dropping like flies. Here's what passes for good news for the NFL in 2017: Teddy Bridgewater of the Vikings got his leg back (he is back on the active roster as of this week) and Zach Miller of the Bears didn't lose his (but it was a close call).
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